Founded by the Sabancı Group of Companies and partners, Lassa was renamed Brisa ten years after starting production in 1978, after becoming a joint venture partner with Japanese giant Bridgestone Corporation,. Today Lassa tyre are produced with Brisa’s latest technology and Research and Development studies.
The quality is phenomenal in view of the price. Lassa tyres have a very long lifespan and are therefore extremely popular with major taxi companies. The assortment includes a summer and winter range.